Staging environment
Free Lesson

The Anatomy of a GTM Blueprint

Part of Building an AI GTM Engine

Hosted by Danielle Tomassini

Fri, Oct 2, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

347 students

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What you'll learn

Map the three pillars of your internal launch doc

The three sections that align marketing, sales, and product - and what doesn't belong in there.

Define who your product is NOT for

Write the disqualification half of your targeting to speed up sales cycles and prevent churn.

Use AI to draft battlecards and FAQs

Turn a competitor's press release into a feature-gap analysis and your value prop into 10 objections.

Why this topic matters

Most launches don't fail because the product is bad. They fail because marketing, sales, and product are telling three different stories on launch day - and it shows up as slow deals, wrong-fit customers, and churn. Everything you send outbound depends on internal alignment you may not have written down. This is the internal work: one document, three sections, one owner. Plus two AI prompts that do the research layer in minutes, not weeks.

You'll learn from

Danielle Tomassini

Former Google & Target Exec; AI Instructor; Co-Founder @ Otter Collective

The first things I sold had weight. Cars, then product in Target stores. At Google, that stopped being true.

Over a decade there, selling platform products where the value was obvious to us and invisible to the buyer. The real job was building the systems that let a sales team explain something abstract in a way that closed.

AI is the same problem in a new outfit. Everyone can see it's valuable. Few people can tell you what it does on a Tuesday.

So that's what I teach. The workflow underneath the tool. The GTM motion underneath the launch. The system underneath the chaos, which is also why I write Parent Copilot, a Substack about running a household with AI.

Chicago. Michigan MBA, Japanese & Business, which is a long way of saying I like figuring out how things translate.

See all products from Danielle

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