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Free Lesson

AI-Powered Outbound with Clay: Made Simple

Part of Building an AI GTM Engine

Hosted by Asher Chua

Tue, Sep 29, 2026

3:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

173 students

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What you'll learn

Understand the 3 Levels of Outbound

Manual vs. AI-assisted vs. AI-automated outbound - And where 90% of teams should focus

The 4-Step Framework for AI-Powered Outbound

Learn how to source, clean, enrich, and activate your data, so AI can work effectively across your outbound process

Live Showcase - Clay in Action

Watch the framework come to life, as we build an AI-assisted outbound workflow for a real company using Clay + AI

Why this topic matters

Companies like Rippling, Intercom and Pendo are using Clay and AI to transform how they approach outbound. Platforms like Clay make AI-powered outbound simplier than ever, not just for the big players. We'll break down the 'how' through simple frameworks, practical steps, and a live Clay demonstration.

You'll learn from

Asher Chua

GTM Engineering Lead @ Firmable

Ex-Sales Rep turned GTM Engineer. I spent 5 years in SaaS Sales, going from an SDR to AE, and realised halfway through that technology could make everything easier.

Ran my own Clay Consultancy for some time, got certified as a Clay Solution Partner - First in Singapore 🇸🇬

But today, I’m a Go-to-Market Engineering Lead at Firmable, an AI-Native Sales Intelligence Platform, where I continue to work with salespeople, but using AI, Clay, and other GTM tools to improve outbound and streamline internal processes.

My focus is on making GTM engineering more practical, accessible, and easier for teams to put into action.

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