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AI features are copyable. Distribution Isn’t.

Hosted by Jordan Nolff and Marily Nika

289 students

In this video

What you'll learn

Build AI products that fit existing workflows

Learn how to carry context across tools so users get value without constantly starting over.

Know where your product needs to show up

Choose the channels and moments that drive adoption — and skip the ones that don’t.

Turn attention into repeat product usage

Move users from awareness to trial to habit through trust, context, and better distribution.

Why this topic matters

AI has made it much easier to build and much easier for competitors to copy what you build. When everyone can ship similar features, the advantage starts moving to distribution. But distribution today is being present in the right workflow, with the right context, at the right moment. It’s knowing which channels matter. Jordan Nolff, VP @ Productboard will share how he thinks about context, channels, trust, and turning attention into adoption.

You'll learn from

Jordan Nolff

VP of Growth & Product at ProductBoard

Jordan Nolff is VP of Growth & Product at Productboard, where he leads growth and also oversees AI product, product marketing, and analytics. Previously, he spent nearly seven years at SurveyMonkey across product growth, monetization, and corporate development. His work sits at the intersection of product, growth, and distribution — figuring out not just what to build, but how to get people to discover it, try it, and keep using it.

Marily Nika

GenAI Product Lead @ Google, AI Educator @ Fortune, co-founder of AI Product Hub

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Based in Silicon Valley, Dr. Marily Nika is an award-winning AI Product Management leader & one of the world's best AI educators, with 12+ years of experience at Google & Meta, with a PhD in Machine Learning. Featured in TechCrunch, executive Fellow at Harvard, TED AI Presenter.

Marily created the first (and best) AI Product Management Certification on Maven. Marily is also a keynote speaker (TED AI / 3 x TEDx) and has been recognized for her contributions in AI & tech several times: Amplitude most influencial product leader, medal of Outstanding Achievement, WISE Influence Award, 2020's Top 100 Women in tech, Emerging Leader Award, 2021's 40 under 40 list.

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Go deeper with a course

Featured in Lenny’s List
AI Product Management Bootcamp & Certification by AI Product Academy
Dr. Marily Nika, Constantinos Neo @ Anthropic, and Deb Liu, Former CEO @ Ancestry
View syllabus